Farming may not be in his blood exactly, but it has long been a central part of his identity. George’s parents are passionate first-generation farmers. His dad fell in love with the industry, abandoning a career in construction for a herd of cattle when George was very young, and it’s safe to say the family have never looked back.
With a background in mixed agriculture and a real passion for animal nutrition, George has a wealth of knowledge when it comes to feed crops and is particularly passionate about grass. With youth on his side, he is great at keeping up with our new technology and constantly evolving developments and is always keen to pass this knowledge on to his customers.